| 1. Do you have more business than you can | | | | companies first. So if you are in the top searches |
| handle? | | | | as well as on the front page you have a better |
| No one has more business than they need. There | | | | chance of getting the call than other companies in |
| is always room for growth. | | | | your industry. |
| 2. Are you satisfied with your advertising | | | | 7. Do you have a client contact campaign? |
| campaign you have at present? | | | | Do you encourage your customers to leave |
| If your advertising campaign is costing you a lot | | | | business cards in a fish bowl, give you any |
| more money than it is bringing into the cash | | | | contact information, or sign up on your site to a |
| register, you may need to rethink the way you | | | | mailing list? If not you are leaving great |
| are advertising. | | | | opportunities on the table to resell your current |
| 3. Is your business growing today like it did 2 | | | | customers. |
| years ago? | | | | 8. Do you have a website? |
| I do not know of very many companies that can | | | | Just having a website is not an on-line marketing |
| say that they have not been affected by what | | | | plan. There are a lot of other factors that come |
| has happened in the world over the past few | | | | into play with getting customers to finding you on |
| years. A lot of companies have actually | | | | the Internet. |
| downsized or even had to close. | | | | 9. Are you satisfied with the performance and |
| 4. When people mention your market are you the | | | | look of the website? |
| one they think of first? | | | | Your website is your first impression on-line to |
| Branding yourself as the one to come to and that | | | | your potential customers. If that look is cheesy |
| you are the expert in your field is crucial to | | | | you are perceived as cheesy. A lot of companies |
| becoming the one company they come to first. | | | | have up websites that look good but do not |
| 5. Do you know who your main competitor is in | | | | perform well because of the design and underlying |
| your market? | | | | code being developed wrong. |
| Knowing and studying your competition is another | | | | 10. Do you have a social media site for your |
| crucial part of becoming their competitor in your | | | | business at this time? |
| market instead of them being your competitor. | | | | Social media such as Facebook, Twitter and |
| 6. When searching on the Internet Are you easily | | | | others are a great way to communicate with |
| found or is it your competitor found first? | | | | your customers about your current specials, |
| Statistics show that when potential customers are | | | | openings, closings, events etc. |
| searching on the web they contact the page one | | | | |
