| In this job market branding yourself is key to | | | | 3) Look deeply into your work experience. |
| success. Many of us are not used to this concept. | | | | Analyze your work history, many times our |
| We think of brands as a corporate identity but | | | | accomplishments go far beyond what we bullet |
| we rarely consider ourselves as a brand. | | | | point in our resumes. If you have more than 10 |
| However, every single individual has a particular | | | | years experience, there is often a common |
| identity which, when accentuated, can bring out | | | | thread. Look for it and analyze what you find! You |
| tremendous results. | | | | will be pleasantly surprised. |
| How does one go about identifying their brand | | | | With Social Media, there are many ways to make |
| and "publicizing" it? | | | | our brands public. Linked- in, Twitter and Face |
| Identifying Your Brand- the following are the three | | | | book are the most commonly used tools. In |
| main ways of finding & creating your own | | | | addition, many people are utilizing personal |
| personal "entity:" | | | | websites to enhance their career search. There |
| 1) Clearly identify your passion(s). Identifying your | | | | are many articles, webinars and tele-seminars on |
| passions and how they relate to your career and | | | | how to effectively utilize or create these |
| life is an important part of finding or creating your | | | | resources. If you are an executive there are |
| brand. This is one of the most important steps | | | | many exceptional executive sites that provide |
| because when you find your passion and convey | | | | training for its members. It is most definitely a |
| it appropriately it sells! Everybody wants to be | | | | worth while investment. |
| around passionate people. They are inspiring! | | | | One thing to keep in mind, however, is |
| 2) Bringing Life to Your Life Experience. | | | | consistency! Create a similar look and feel to |
| Everybody has a unique set of life experiences | | | | everything you put on the web. Use the same |
| that have propelled their professional and personal | | | | picture (a professional head shot is the best way), |
| growth. These are advantages with which nobody | | | | put messages and tweets that reflect the brand |
| can compete and they can prove to be very | | | | identity you want to convey. And enjoy the |
| marketable. | | | | process, it can be great fun! |
