| Have you experienced exceptional customer | | | | very proud. |
| service? How did it make you feel? I do not | | | | Where do you rate with your customer service? |
| know about you but it gives me a wonderful | | | | Some of my recommendations on evaluating |
| feeling somebody showing they really care. When | | | | services are: |
| I receive service as such, I try to let the person | | | | |
| or manager know. In today's world it is rare that | | | | 1. Do an email survey questionnaire. The answers |
| you receive comments of satisfaction, much less | | | | you receive will be a huge benefit to you if you |
| for superior service. | | | | take heed to them. |
| I recently stopped at a Captain D's fast food | | | | 2. Have Customer Service Representatives ask |
| restaurant in Tifton, Georgia. As my husband and | | | | questions about the service to incoming callers. |
| I were walking up to the restaurant, an employee | | | | Some people will not want to take the time but |
| was outside and greeted us with a friendly "hello". | | | | others will be glad you asked. |
| We walk into the restaurant and we are greeted | | | | 3. Mail a survey via postal service. Do not leave |
| by many friendly "hellos". The front counter and | | | | out those who do not share the world's |
| kitchen personnel were all wearing big smiles and | | | | enthusiasm with technology. |
| welcoming faces. I asked them if a contest was | | | | 4. Adapt your survey or phone queries to your |
| going on within the franchise system to judge | | | | business model. In a franchise model, each owner |
| who the friendliest store was. I was told by the | | | | would need to adapt their efforts to how they do |
| order taker that it was their job to greet | | | | business. Perhaps their only venues are fairs and |
| customers in a friendly manner everyday. I also | | | | festivals. Survey your customers as you supply |
| noted as I walked through the door, that most | | | | their product. Perhaps give them so much off if |
| everyone was busy cleaning something. The | | | | they fill out your questionnaire. |
| counter, the floor, the tabletops, the bathrooms; | | | | 5. Be creative and make it fun for the customer. |
| you name it the employees obviously took great | | | | This is just another form of exceptional customer |
| pride in their jobs and the store. | | | | service. How many times have you had fun telling |
| My experience at this location made me aware of | | | | a business what you thought about their service? |
| how important it is that we not only give | | | | Most companies realize the need for customer |
| customer service, but that we exceed our | | | | service but successful companies strive for |
| customers' expectations. These employees | | | | exceptional. Exceptional service is what makes |
| exceeded my expectation by the constant smiling | | | | you stand out from your competitor and if applied |
| faces, friendly conversations, customer care in a | | | | effectively you will not have to worry about the |
| fast food environment, and cleanliness of the | | | | competition in the future. |
| facilities. If I were that franchise owner I would be | | | | |
