| The Independence Bowl proudly announced | | | | Poulan-Weed Eater, Sanford, MainStay, and |
| AdvoCare as its new title sponsor Now, the | | | | PetroSun. The History of Independence Bowl has |
| official name of the 34-year old bowl game is the | | | | been a bumpy one. |
| "AdvoCare V100 Independence Bowl." | | | | In the Spring of 1997 after an eight year |
| Charles E. Ragus founded AdvoCare in 1993. He is | | | | relationship, Poulan/Weed Eater announced that |
| a former football player of Northwestern State | | | | they would no longer be the title sponsor. Bowl |
| University. It is a premier health and wellness | | | | officials set out on a ten-month search for a new |
| company based in Dallas that offers more than | | | | title sponsor and this search ended when Sanford |
| 70 exclusive nutritional and skincare products. With | | | | signed on through the year 2000. Bowl officials |
| this official agreement, AdvoCare now becomes | | | | reached an agreement in early 2000 with ESPN |
| the Independence Bowl's fifth sponsor in its | | | | that keeps the game on the Total Sports |
| history. The first four title sponsors were | | | | Network through 2007, a 7-year partnership. |
