| You can double your business in the next 30 days | | | | sooner. Then ask John how is business? He will |
| by simply calling all of your old customers. If you | | | | probably give you the usual response but while he |
| do not have many old customers then call | | | | is talking spend your time deciding what your next |
| everybody you know in the next 30 days. The | | | | questions are going to be based on what he is |
| first thing you want to do in the conversation is | | | | saying. Keep probing and asking. The ultimate |
| thank them for being your customer or friend. | | | | question would be to ask him who his perfect |
| Then spend the rest of your time sort of | | | | customer would be. Make him be specific so you |
| interviewing them about their business and | | | | can go find that person for him. |
| personal life. What you are looking for is PAIN. Do | | | | Now spend the rest of the day solving John's |
| they need new customers or do they need a | | | | problem by looking for a great referral for him. |
| tutor for their kid in math? You want to found | | | | when you get it for him then he will feel the need |
| out what is painful and then solve it. The way you | | | | to reciprocate. Not everyone will but 7 out of 10 |
| solve it is by calling other people you know which | | | | will. |
| starts the cycle all over again!!! | | | | I know this works because many of my |
| So you call John and tell him thank you for his | | | | customers have been doing it for years. |
| business and your sorry you have not done it | | | | |
